Why is Google AI optimisation so important for my website?

Google’s search results are now powered by advanced AI (Search Generative Experience, or SGE).
Traditional SEO is not enough anymore Google’s AI favours websites that load fast, are mobile-friendly, have clean code, and deliver clear, useful content. If your website isn’t optimised for AI, it will get pushed down the rankings, even if you’ve invested in SEO before. That means fewer people find you, and you lose out on leads to competitors who are AI-optimised.
Bottom line: If your website isn’t built for Google AI, you are invisible to your potential customers.

What’s the difference between traditional SEO and Google AI optimisation?

Traditional SEO is about using keywords, backlinks, and meta tags to try to rank higher. It’s still important, but it’s not the whole story anymore.
Google AI optimisation means making your site easy for Google’s machine learning systems to read, understand, and use in instant answers and local results.
This includes:

• Making your site as fast as possible (Core Web Vitals)

• Structuring your content with proper headings, schema, and FAQs

• Ensuring your site is mobile-friendly

• Using clear, direct content that answers real customer questions
  With AI, Google can now tell if a site is actually useful old tricks like keyword stuffing or spammy links don’t work.

Can you optimise my current website, or do I need a full rebuild?

Most of the time, we can improve and optimize your existing website especially if it’s built on a modern platform. We start every project with a free, no-obligation audit to see what’s holding you back.
In some cases, if your site is really outdated or built on a slow, broken foundation, a rebuild is faster and gets better results. We’ll always give you a clear recommendation, with no pressure or upsell.

How fast will I see results after optimisation?

Most sites see speed and technical improvements within 24 to 48 hours of us making changes.
Ranking and traffic improvements often follow within days or weeks, depending on how quickly Google re-crawls your site.
If you are running ads or already getting some traffic, you’ll notice better lead conversion almost immediately after we fix speed and user experience issues.

What does the free website audit include?

Our free audit is comprehensive. We check:

• Website speed and Core Web Vitals

• Technical SEO issues

• Google AI/SGE readiness (structured data, schema, FAQ markup)

• Mobile and tablet experience

• Conversion setup (are you turning visitors into leads?)
  You’ll get a clear, jargon-free report. We’ll show you real numbers and honest recommendations for what to fix no obligation.

How much do your services cost?

We keep our pricing clear and simple.

• Basic: One-off audit and fix: £750 to £1,200

• Pro: Full site rebuild and optimization: £1,500 to £2,500

• Ongoing: Monthly support, AI/SEO tweaks, reports: £150 to £350/month
  If you’re unsure, start with a free audit and we’ll give you a custom quote.

What makes you different from other web design companies?

Most web designers are still selling the same templates and slow, bloated sites they’ve been building for years. They focus on how things look not on what actually brings in leads.
We build websites that are proven to perform: fast, technically sound, and ready for Google’s AI. We also provide real proof before and after results, analytics, and competitor comparisons. Our service is direct, honest, and focused on results, not hype.

Will my site still look professional after optimisation?

Absolutely. A fast, clean, AI-optimized site does not mean “ugly” or “basic.” We use modern layouts and proven design that loads instantly and converts visitors into customers.
We remove what slows you down (excessive animations, bloated code, pointless sliders) and keep what matters: clarity, trust, and real calls-to-action.

Is ongoing support necessary after optimisation?

Yes, if you want to stay ahead.
Google updates its algorithms constantly, and the web never stands still. Our ongoing support package includes:

• Performance monitoring

• Monthly speed and SEO checks

• Updates for Google AI/SGE changes

• Priority support if you need help or want to update your content
  This keeps your site at the top, so you’re never playing catch-up.

Do you work with businesses outside of Bradford?

Yes, we work with businesses across the UK and beyond. Everything we do can be handled remotely, including audits, rebuilds, optimization, and support.
Whether you’re local or nationwide, we can help your business win online.

What information do you need from me to get started?

Just your website address and contact details. The more info you share (your business goals, target audience, any problems you’ve noticed), the better we can tailor your audit and recommendations.
You do not need to provide any passwords or access until you decide to go ahead with our service.

What platforms do you work with?

We have experience with Squarespace, WordPress, Webflow, Shopify, Wix, and custom sites. Our focus is on the technical side speed, structure, and optimisation so whatever platform you use, we can help you get better results.

How do I get my free audit?

Use the form on our Contact page, or click the “Get a Free Audit” button anywhere on the site. Enter your website and details, and we’ll get back to you quickly (usually within one working day) with your report.

If you have a question that’s not answered here, contact us and we’ll reply fast.